Research - Digipack

Magazine advert for the digipack (CD/DVD package)

This album cover is for a selection of songs from the Soul eater Anime series. Which includes 'Paper moon' the song i shall be using for my coursework piece.

I like the style as its bright and colourful and also includes charterers from the show as seen on the cover i may decide to also use characters from the show on my album cover.













This is the album cover for the song 'Paper moon'. I believe it isn't very well spaced and the colour scheme inst that appealing. the use of Photo frame style i good picture i believe that the picture is to small.















Here is an example of album cover that is has been drawn i think it gives a good effect and makes it more cartoon like with bright and bold colours and attractive to the audience . I believe that i may draw the cover either by hand, using computer software a combination of the two.                                                                                 













This album cover is also drawn but doesn't use colours. This could reflect mood or style of the songs played and include all members of the band on stage possible giving the impression that the band is playing for the listener

 This album cover uses little colour and detail but is effective as it gives the consumer an insight in to the the singer, her likes and hobbies. This could help the audience to identity with the artist.

This album cover could show the artist as being different as she is outside the box. This could reflect the style of singing and songs as being creative. It may be interesting to use an idea like this to show that the song/artist is different/unique.

I like this album cover as it uses both photography and drawn pictures to give a mix of responses from the audience some are humorous e.g. the dog wearing police hat. This is an interesting idea but i don't believe i will use this idea and use only one style and not a mixture

 

  

      I Believe that this is a good example of an album cover as its uses colour well and portrays the singer as being innocent. I think the use of colour, rainbow type colouring pixels gives a good effect and colour possible reflect/show that there is a different range of songs. As the album is 'family friendly' it can be targeted at a wider range of consumers e.g. parents buying gifts for children.   

Props

On Saturday 25/6/11 i created a witches broom for the music video using sticks and wilds grasses.

I originally planned on using just small sticks and bundling them together around the end of a pole.
Unfortunately i wasn't able to gather a number of twigs and sticks so instead i used wild grasses that grow near i live and placed them around the metal pole with a twig in the middle.

After looking through a bag of old Halloween costumes wear i was able to find a witches hat and a starry cape for the singer to wear

Permission

                                                                 (click on picture to enlarge)
                                       

I send a request to 'Sony music' in Japan in order to get permission to use the song 'paper moon' by the singer Tommy Heavenly6

Ideas

I plan on using the Japanese song black 'paper moon' by Tommy Heavenly6

*Note

Due to unforeseeable circumstances i was unable to film and have instead decided to join Zak Atkin's project. An animated music video of the Foo Fighters song the pretender. We will work together on artwork, development and editing.

Results from questionnaire

I asked 10 people to complete my questionnaire

1). Gender
 
    5 were Male and 5 were Female

This would make the results representative of gender as there is an equal input of information from both genders

2). Age

I asked the respondents age, on average they were between 16-18 years of age. This would allow me to get the viewpoints of my target audience as i am aiming my music video for teenagers.

3). Favourite type of music

From the results of this question i can predict that my target audience prefers pop and  R&B. This will help me with to decide on the type of music i will choose to best please the target audience

4). Narrative or Story line, i asked the respondents i the questionnaire how complex/intricate the story line should or shouldn't be.

 These bar chart shows my target audience prefer a music video with a strong storyline/narrative



5). Focus on band instruments, i asked in my questionnaire how much focus should be given to different members of the band.

The results show that the audience prefer the majority of the focus to be on the singer. I will use these results to help with storyboarding and to decide how much focus should be on each band member.

6). Introduction to a story line and ending to a music video. I asked whether the audience prefer an intro and outro to a music video.

Why

1. Makes it more interesting  
2. because in hook the audience (and keeps them interested)
3. The ending helps to sum up the beginning and it's always fun and interesting to have a story line
4. Don't mind as long as the video relates to the music 
5. because it helps the audience to stay interested in the video and also helps us to understand what the song           may be about
6. I don't think its absolutely vital but its often a nice touch 
7. some songs benefit from an introduction in order to clarify the lyrics … other songs more easily stand on there       own   
8. makes the song and video more interesting
9. I want to hear the music not see a start of a music video
10. Completes the music video format in a turn makes it into an product   

I will use these comments in order to help plan out and make my music video a better quality 



7). Preferred gender of singer. I asked which gender they prefer to see in a music video and hear singing.  


  

From these results i can conclude that my target audience prefer a female singer overall, but it depends on the mood and theme of the song according to comments. 

Questionnaire

1).        Gender (please circle)

            Male               Female

2).        Age (please circle)

            0-12     12-15   16-18   18+

3).        Favourite types of music (please tick 3)

J-Pop	Rock	Indie
Jazz	Blues	Acoustic
Hip Hop	Techno	Metal
Pop	R & B	Rap
Spoof	Classical	Other

4).        Narrative or Story Line

On the scale below 1 being no story line and 10 being a very intricate story line within a music video. Please circle on the scale what you think a music video should have

______________________________________________________________       

 1         2          3          4          5          6          7          8          9          10

5).        Focus on band members, which percentage do you believe the music video should focus on (out of a 100% for all 4)

Singer   ___%               Drummer ___%            Guitarists ___%

Other Instruments ___%

6).        Do you prefer an introduction to a story line before and after music starts and finishes (please circle)

Yes                  No

Why?

_______________________________________________________________________________________________________________________________________________________________________________________________________________

7).        Preferred Singer, overall which gender of singer do you prefer to hear/see singing?

Male                Female

Research 9

Black 'Paper moon' by Tommy Heavenly6

http://www.youtube.com/watch?v=KOisrBj7lI4

<iframe width="425" height="349" src="http://www.youtube.com/embed/KOisrBj7lI4" frameborder="0" allowfullscreen></iframe>

shows both English and Japanese lyrics translation of the song
narrative of 'the wizard of oz'
same graphic style throughout
costume of band members as characters from it
lighting is bad
use of special effects - ghosts
switches between wizard of oz to her dressed as a reaper
microphone, scythe and lollipop used as a microphone
odd back ground
set on a farm
band members act odd
special effect of house is poor
back ground weather
focuses more on singer then band

Research 8

Portal 2 ending song 

This song isn't an actual music video but i believe it would be a good as a comparison to other more traditional music videos as it only uses text and an background

allows the audience to join in and learn the words to the song
reflects the ethos of the game it was created for, computer and technological
only use of text
gives credit to those who help make it, on the right of the screen throughout

Research 7

Panic! At The Disco: The Ballad Of Mona Lisa 



Props give a spooky or creepy feel
costume shows them as being alternative or different style to music
use of on screen texts
narrative involving lead singer
mirror or refractive effect during
use of a net propeller

Research 6

Katy Perry - Firework 





Wide establishing shots
focus on singer
narrative of unhappy young people
Fireworks as a special effect is effective colourful and bright
showing it as a club song
hopeful
changing colour of cloths
synchronous

Cover by Avery



Focus on band and singer showing them to be amateur and low budget in comparison
lots of cuts and close ups

Reseach 5

D 51 Brand New World

Shows the as being youthful so audience can relate to them
Bright lighting reflects mood as song
circular shots are used well
shows the singers as being playful and energetic
reflects songs lyrics as they are on a mission or adventure searching for something

Research 4

Yuna Ito - I Don't Want To Miss A Thing




Yuna Ito's cover of the hit song 'I don't want to miss a thing' song by Aerosmith.

Has long intro so it allows the audience to focus on band and interments
The shots favor the singer Yuna Ito and i believe they represent her to the audience as being kind and gentle, this could be used create empathy for the singer.

lots of fades, may reflect song pace
transition at impact points to keep audience interested
The use of a focus pull has been used to a high level use
shots of pre-preduction and preparation of song during sequence
lots of shots at different angles.
this is set during a recording session, i think this a good aspect as it reflect the singer as being professional

Research 3

Corinne Bailey Rae - Put Your Records On




Use of tracking shots may have been used to establish the setting and make the auidience feel a part of the music video.
The cut away establishes settings and used to break up the video and act like a transition
Close ups such as on bike may be used to add different perspectives and views of the audiences and .
This music video reflects the pace and a leisurely feel.
The lighting is bright this could reflect the happiness and reflects mood
out of focus this draws attention to different aspects of the music video
Environment/settings could make the audience think of relaxing, open and 'breathtaking' scenery
There are examples of lots of long shots to establish environment and show the pace as pace slow

Research 2

Caramelldansen by Caramell



Caramel is a Swedish pop group in there video they also use animation in there music video. It consists of 3 female individuals doing a very repetitive dance. The quality of the animation if poor and is looped most of the time. The background changing throughout is a good idea but i believe that the video doesn't use it as well as it could. In comparison to other animated music video's such as in Research 1 it is of a low level. I believe i will use the idea of changing background styles and also to look at there mistakes so i do not repeat any during my project.


I believe that the quick cuts and lack of  transitions are used so reflect the fasted pased beat of the song and to keep the auidience interested.
Fast zooms and reverse zooms may have been used to give the appearence of motion and offers more variation then just static images i may use this idea in my own media piece to promote variety
background apears to move with foreground, this could be used to get the auidience more involed. This may get the auidience more involved as it might replicate the view point of someone dancing.
The basic animations are used so that the animaters are able to create the music video faster and with greater ease. I believe that i will also be using basic animation/drawings as its much more straight forward them having to draw complex pictures. I believe it also gives a cartoony feel that may make the song/video more appealing to a younger auidince.
The dancing  are repetative this could be used to promote a dance adding another depth to the song.

This music video promotes the artists as young and energetic and so will be attractive to aderlessents/young adults.
As im also doing an animated music video so therefore i will

Research 1

Bad apple!! Silhouette




This music video uses Computer Generated Images (CGI).
I believe that this is a good idea as it uses animation to give a smooth flow to it.
This also uses a lot of linkage devises through out such as the throwing of the apple at the beginning links to the next short sceane of the video. This is a good idea and i may try somthing like this in my own project. The lack of colours throughtout make the images stand out while talking to zak we have decided to not use a wide range of colours and possible only use whites, greys and blacks in order to give a cleaner and more bold pictures
I really like this as it is unusual to find such animation in music video's

 Bad apple!! Stop Motion PV
 http://www.youtube.com/watch?v=240Vq6tIxio

There is also a stop motion version of the music video which uses stop motion in order to create a whole different experience for the audience. It uses Polaroid picture with a single shot that builds through out the video layering different once on top of each other. I believe that this is a great idea and presents the song as being unusual as well as very clever.

I do not believe i will use these techniques of Stop Motion and Silhouette as there are time consuming and require a high level of technical experience which i don't have. Therefore i have decided to use certain aspects in which i believe make the video appealing such as its use of linking devices.

The use of shot types in both are varied such as close up's and tracking shots the use of these shots are used to draw the auidences attenchion to certain objects e.g. the apple which are used as linking devises to differnt scence this add to the fluidity of the music video.

For both the stop motion and the Silhouette version of this song i believe the artist is promoted in a  positive light. The use of techniques such as the linking devices could make the auidience more artistic and clever.

Brief

I will be doing a promotional package for the release of a album this will include:
>A Music promo video
>A cover for it's release as part of a digipak (CD/DVD package)
>A magazine advert for the digipack (CD/DVD package)