Research 2

Caramelldansen by Caramell



Caramel is a Swedish pop group in there video they also use animation in there music video. It consists of 3 female individuals doing a very repetitive dance. The quality of the animation if poor and is looped most of the time. The background changing throughout is a good idea but i believe that the video doesn't use it as well as it could. In comparison to other animated music video's such as in Research 1 it is of a low level. I believe i will use the idea of changing background styles and also to look at there mistakes so i do not repeat any during my project.


I believe that the quick cuts and lack of  transitions are used so reflect the fasted pased beat of the song and to keep the auidience interested.
Fast zooms and reverse zooms may have been used to give the appearence of motion and offers more variation then just static images i may use this idea in my own media piece to promote variety
background apears to move with foreground, this could be used to get the auidience more involed. This may get the auidience more involved as it might replicate the view point of someone dancing.
The basic animations are used so that the animaters are able to create the music video faster and with greater ease. I believe that i will also be using basic animation/drawings as its much more straight forward them having to draw complex pictures. I believe it also gives a cartoony feel that may make the song/video more appealing to a younger auidince.
The dancing  are repetative this could be used to promote a dance adding another depth to the song.

This music video promotes the artists as young and energetic and so will be attractive to aderlessents/young adults.
As im also doing an animated music video so therefore i will