Evaluation Question 2

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

My Digipak/CD cover

My Magazine advert

Do they look like there supposed to?

Music Video -   As I have not produced/create an animated music video previously I did not have an idea of how it was supposed to look. However, it has differed from our initial idea yet it looks like a music video and so far it looks like I expect it to look. 

Digipak/CD cover - The CD cover, does look like CD cover found and used by real media products and has come out how I expected it to. The CD cover does resemble the initial plan I made. However it does differ in some aspects such as the layout of text. But I do believe these changes do make it look more like a real media product that could be brought in shops. 

 Magazine advert – For my Magazine advert I did not start of with an initial plan of it but an idea of using my Digipak front cover on it; I played around with different ideas but eventually settled on having the image stretched to A4 size with a smaller pattern that isn't that noticeable made from much smaller sized cover images underneath this image. I feel that it does look like a real media product. 

I feel that my finished ancillary tasks did look how I intended and expected them to look and both the Magazine advert and the digipak from my perspective when finished were of high quality.

   

Does your work resemble real media products?

 Music video- As very few music videos, especially in the rock genre, are animated it is difficult to generalise the resemblance of our music video to others and say it defiantly does or does not look like a real rock music video. However there it does resemble some of the aspects such as using different shot types e.g. close up, mid shot etc. to give variety to the shots yet only sing few animations.

CD cover/digipak – My CD cover, I believe does resemble other real media products, It has all of the basic conventions of a real CD cover, an outside an inside cover, spine, bar code etc. Other cd covers use images of the lead singer and other artists and some do have close ups of the face focusing on the eyes. I researched other digipaks that have the same theme of the eyes and I can conclude other digipaks to look similar and does resemble my own work however the close up is of the whole face and doesn't just focus on one section of the face. 

 Magazine advert – The magazine advert I have created does resemble real media, I feel that its high quality and does meet conventions of magazine adverts such as it has an image and logo’s of music producers and label.

Do they look like they’re all part of the same product?

My music video and ancillary tasks do not all share the same brand identity.

 Music video- Our music video has different colours scheme and use a wide range of colours where as the images on the ancillary tasks use a monotone colour scheme consisting of blacks, white, grey, yellow and orange. Even though they do not share the same colour scheme I believe this is still effective and allows my CD cover and Magazine advert to make a bold statement and attract audience with its unique and different look.

CD Cover/Digipaks and Magazine Advert - The font throughout the ancillary tasks have graphic match being the same font and colour, and the size varying depending on its use, for example the track list on the CD cover is much larger than the smaller text of the disclaimer underneath.

The music video has 4 different band members, but in the ancillary tasks there is only the lead singer. This is not uncommon of cd covers to only have the lead singer, but usually it does have some group image of the band somewhere but would depend on the band. For example the Foo Fighters vary in there use of members with sometimes using 1 or more members to not using any.

An example of a cd cover with the
whole band

An example of  band using different
types of cd cover that doesn't
use any band members

Brand identity is important in promoting an artist/song as it allows the target audience to link promotive material such as magazine adverts to a music video and band. So the audience can look into/research the new album and

spread awareness about it to other groups socially and increase fan base and sales. 

Do the colours/images/text/locations/actors/props effectively represent your genre?

 Music video

-colours, The use of greys, reds and blacks within the music video especially in the backgrounds meet a convention of rock. Rock as a genre, has connotations of darkness and bands tend to use these colours in there outfits and settings during music videos.

-images - the use of animated images to create our music video is not typical of the rock genre so isn't representative of the rock genre. 

-locations, as our video is animated we had to draw in backgrounds and settings and chose to do an stage seen in some rock videos e.g. Escape the Fate - This war is ours music video. The use of speakers and dark colours and reds is representative of

-actors – We didn’t use any actors however our characters we drew wear casual styled cloths this may not be representative as rock however some alternative rock genre bands do wear casual style cloths

-props – the use of instruments may be considered props, the instruments are representative of the rock genre e.g. guitar. The use of reds of greys are also representative of the rock genre as they tend to use colours schemes which include reds, grey and blacks.

 CD cover/digipak

-colours – the colours used in the digipak are different to the music video however its colours are representative of the alternative rock genre. The use of yellow and oranges seem not to be part of the colour scheme of generic rock CD covers.

-images – The images of a face and a mask could be seen as symbolic and has a deeper meaning. This is also a part of rock genre CD covers where the CD covers present an often seemingly odd image yet connects to the song lyrics or artist.

-locations – There is no location used in my CD cover, this does not meet conventions of rock as it has no location or background. In rock CD covers do not always have a location the background could be white or not have a background. However usually there is a background so I could say that since there isn’t a background or location my CD cover challenges the conventions of rock genre.

Examples of cd covers that aren't in set in a location

-actors – The use of the lead singer image within the CD cover is representative of rock genre as generally the lead singer is used in the cd cover. This is represents the rock genre, however the use of actors/people used within cd covers does often include more then one band members.

examples of CD covers with only lead singer 

examples of CD covers with band

Props- I haven’t used any props within my cd cover this is not typical of a cd cover therefore can be seen as non representative of the rock genre.

Magazine advert

For the magazine advert I used the same image from the front cover of my CD cover/Digipak. This is helpful is created brand identity, therefore the colours, images; location, actors and props are similar.

Colours– the colours used in the digipak are also different to the music video however its colours are representative of the alternative rock genre. The use of reds and blacks are representive as they convey an idea of danger and catch the eye.

an example of a cd cover that is eye catching 

Images- The images of a face could be seen as symbolic and has a deeper meaning. This is also a part of rock genre Magazine covers where the advert present an often seemingly odd image yet connects to the song lyrics or artist.

Locations- There is no location this is not typical of rock genre as they have an image and a background even if its basic. My advert however does not meet this convention therefore isn’t fully representative of the rock genre.


Actors- If actors are used such as use of a lead singer image within the magazine advert is representative of rock genre as generally the at least the lead singer and possibly other band members are used in the magazine As my Magazine advert uses a close up of the lead singer I believe that my advert is represents of the rock genre.

Props- I haven’t used any props within my advert this is not typical of a magazine advert therefore can be seen as non representative of the rock genre.