Analysis of rock video

I will be an analysing a variety of rock/alternative rock genre  music videos to assist in the development of our own project and may include some aspects of them in our final piece.

• Graphics introduce the singer
• Zoom and reverse zooms on different media outlets e.g. phones, TV and gaming platforms
• The cuts are quick and reflect the pace of the song in general
• Focuses only on the singer and doesn't include and band members
• Use of different costume and make up
• surreal - reflecting different genres of films for example between 1:04 and 1:05 the singer appears to shoot his arms like rocket launchers this appears to fit into the sci-fi genre
• The zooms pan in a jerky motion to the different phones and TV's
• Reuses shot locations and possible shots
• At the beginning time appears to be reversed approximately between 0:04 and 0:17
• Lighting varies and alters depending on location but to start with the lighting is dark and becomes lighter as the  music video continues
• Performance piece
• The use of different genres may help it reach a wider audience.
• A filter is presented throughout the music video that changes the shape of the video from a rectangle to a square. This may present the different genres and reinforce the idea of film making it look like a television screen. Also this could be used to keep the audiences attention.

Red by The Gazette

• uses a variety of shots, close up, mid shots and groups shots.
• setting in an empty bar/club - could show that the band is down to earth and like everyone and perhaps identify with audience members that go to empty/club.
• Graphics show name of the band, this could be done to give a graphics match and help promote the bad and raise interest.
• The use of dark lighting meets conventions of the alternative rock genre and helps add to the atmosphere.  
• The quick cuts  and lack of transitions could symbolise or emphasise the songs lyrics and meaning to the audience. 
• use of costume draws attention to singer.
• screen time is equal this differs from other music videos which are less balanced. 
• The use of tilts i feel adds to the atmosphere and promotes mystery. 
• The focus throughout changes and becomes softer for short periods this may add variety. It could also  keep attention of audience also adds a sense of surrealism.
• the use of slight zooms may change the audiences focus, and adds an element of distortion.
• use of cut away could help show the setting and help establish where they are playing.