Conventions of our chosen genre - Rock

While researching alternative rock music video's i have found some conventions that are presented:

• reference to violence - committing or emotional violence and pain
• Odd and mystery's settings - surreal
• Shouting and loud music
• Often have a narrative
• editing (cuts) reflects the pace of the song
• The pase of the is song is usually fast but pase changes at impact points during the song
• Shows band members as well as singer e.g. drummer and guitarist
• colours used are often black and reds these have connotation's of danger and evil.
• lighting is dull to start with becomes more intense when the song begins
• fog/smoke is introduced possibly to add a sense of mystery
• an atmosphere is created, this may be done by showing fans enjoying
• The alternative rock genre goes against the norm either with lyrics, bands dress, make up or music video narrative
• The focus is usually on the Lead singer
• Can involve a rebellious element e.g. social or political injustice