Demographics profile
Gender: both Male and Female but more tailored towards males
Age: 15-19
Ethnic Background: non specific this is due to the songs message of rebellion of youth then ethnicity
Income: low to medium or B2/3
Education level: low to medium
Cultural background: in western cultures e.g. uk, usa etc
Religious background and beliefs: atheistic/agnostic
Psycho-graphics profile
Interests: less mainstream music
Values/Opinions: Opinions differ from main stream norms and values, but still cold core ideals
Attitudes: Alternative attitudes and into main stream Interests may include, anime, music
Political convictions: more liberal
Hobbies/Recreational activities: alternative and more individualistic hobbies
Musical preferences: alternative rock, rock, less mainstream music, music from different cultures
Entertainment preferences: mainly computer based as well as television and occasionally consuming for main stream within cinema
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